We sat down with James Keathley, owner of James Craig Furnishings to find out how his then small warehouse showroom near the Astrodome turned into a 9,000 square ft. showroom in the Houston Design Center, his favorite fabric trend, what makes James Craig Furnishings unique, and more.
How did James Craig Furnishings get its start and how did it transform into the business you have today?
A native Houstonian, James has utilized the project management and business skills he acquired in his 20-year corporate work experience into a successful business focused on top-notch customer service and industry knowledge. What started as a small warehouse showroom near the Astrodome in 2006 transitioned into an upscale showroom in the Washington Ave Corridor in 2008. After 10 years at that location, the demands of a successful fledgling business required more space and a better location. An expansion for an even more upscale 9000 sq ft showroom at the Houston Design Center opened in April 2018.
Can you tell us a little about James Craig Furnishings’ products?
James Craig Furnishings is a one-stop-shop for fashion-forward home furnishings. Our Houston showroom and design center offers numerous brands of home furnishings, each carefully selected and inspected by James & his team for quality construction, chic offerings, and environmental mindfulness. Because customer service is the core of our business model, James and his staff work hard to develop and maintain strong relationships with the craftsmen and artisans who produce pieces ordered through the design center showing the highest level of craftsmanship possible.
At James Craig Furnishings, we work closely with both our residential and professional design clients to help them navigate the vast selection of fabrics, leathers, and finishes available for complete personalization. We offer an expansive collection of living room, bedroom, and dining room furniture along with lighting, rugs, accessories and more to match the style of any interior design project. Whether modern or contemporary, transitional or traditional, we can help you find the right piece to help you love your home like never before.
“Whether modern or contemporary, transitional or traditional, we can help you find the right piece to help you love your home like never before.”
What has been your most memorable project you have worked on and why?
Actually, it is the planning and building of our current showroom. It just shows what we do and what we are capable of and how it plays into our customer’s experiences. We have done two buildouts at our location at the Houston Design Center. We selected all the furniture to go into the showroom, created the vignettes, and I think anyone who comes into our showroom will see the space and know that they doing business with people who have an eye towards design.
What makes James Craig Furnishings unique?
The entire buying experience: laid-back, great selection with immense product knowledge, stellar customer service, and support.
What is your favorite design trend happening right now?
Performance fabrics. The level of quality of performance fabrics has improved significantly over the years. James Craig Furnishings carries nearly 1,000 different performance options for you to choose from when you shop with us.
What is your favorite product in the showroom right now?
Our Envision Upholstery Collection from Vanguard Furniture. (Pictured)
What is something you would want someone coming to your showroom to know?
You are going to have the best possible experience looking or shopping for home furnishings at James Craig Furnishings. Our service is based on honesty and integrity–we don’t push products on you that you don’t need or that we don’t trust. We are invested in your home and want to help you achieve what is best for you and the way you live. I [James Keathley] have been doing this for 15 years, so when you shop with James Craig Furnishings, you can trust you are shopping with people who have a deep understanding and knowledge of the furniture and design industry.
Get Connected with James Craig Furnishings
James Craig Furnishings
7026 Old Katy Rd, Ste. 298
Houston, TX 77024