Being an interior designer is an amazing career path. But in an industry that is highly saturated how can you stand out and get clients? Well the good news is, it’s a lot easier than you think. Most interior designers are stuck in old ways and habits. Here are a few things Most interior designers don’t do that you can do to stand out and take over.
Pick a Niche
As a Designer it’s a good idea to pick a specific niche. Are you a residential designer? Are you a commercial hotel designer? Are you a Restaurant designer? Are you an event and experience designer? Find one thing and become the expert in that field. Create more content online than anyone else about that specific topic.
Don’t Advertise The Same Way as Everyone Else
The majority of the design community is stuck in the past. Most designers and firms spend their advertising dollars on expensive magazine ads and events. We think one of the best way to get in front of new clients is through the internet and social media. Instead of spending $2000 dollars on a magazine ad. Take that money and run some Facebook dark posts. Make sure you have google Adsense set up. Create videos on youtube showing people how you design and make video’s of you actually on the project.
Know Who Your Ideal Client Is
Think about who you Ideal client is. Who are they, what do they look like. where do they work. where do they live? what things do they like. what do they do for fun. If you take the time to put yourself in their shoes. you can figure out how to get in front of these people and how to communicate to them in an engaging way.
Develop a Signature Style
Part of standing out as a designer is being different from everyone else. A great way to do this is to develop a style that is uniquely you. This is not easy and it takes time and experience. but if you can pull it off you will have people wanting to work with you just because you have a style they like.